Businesses in Northern Ireland appear to be hard at work this summer creating the economic recovery, certainly looking at the significant growth of business advice dispensed by nibusinessinfo.co.uk.
Last month our customers set a year-to-date record for visits in June for the first time in the history of the site, and July’s traffic only narrowly missed setting another benchmark.
While just shy of June’s 190,000 customer visits, July’s 376,034 pageviews is the most content consumed in any month since nibusinessinfo.co.uk launched in 2006.
Positive signs of economic growth have been gathering in the last year, and Northern Ireland is continuing to punch above its weight in attracting foreign direct investment.
What gives the nibusinessinfo.co.uk team pause for thought is how far June and July 2014 sit outside our historic trend. Each year we experience a ‘summer dip‘, best expressed by comparing visits to the site in June and July (our quiet months) against the preceding January to March average. As the graph below shows, 12 out of 14 summer months since the site began have been below this average; this June and July outperformed Jan-Mar 2014 by an unprecedented 22-24 per cent.
Trending guidance on IT investment and trading online, worries about overtrading and a how to create a successful marketing strategy, all point to a increasingly positive outlook among our customers. For more detail and insight you can download the nibusinessinfo.co.uk Performance Report July 2014 (PDF, 396K).
The nibusinessinfo.co.uk site continues to respond to businesses’ needs with new and relevant content. We’re working with our partners across government, the third sector and local businesses on some exciting video case studies and a series of business support guides to be released as we move into the autumn period.
You can look back at previous nibusinessinfo.co.uk performance reports, including the 2013-14 Annual Performance Report on our site performance page.