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August performance

September 4, 2014 at 5:19 pm

August complete a summer hattrick of remarkably consistent visitor numbers to the nibusinessinfo.co.uk site. For the third month in a row, 190,000 visitors used the site for practical business advice. Over a third of a million page of content were consumed.


Trending guides on financing, selling and marketing hint at continued confidence among the wider business base in Northern Ireland.

Our social media activity included a milestone with our Twitter audience hitting 10,000. DEL’s Skills to Succeed promotional push was supported by a revised campaign page on nibusinessinfo.co.uk.

For more detail and insight you can download the nibusinessinfo.co.uk Performance Report August 2014 (PDF, 378K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as the 2013-14 Annual Performance Report on our site performance page.

Building the recovery?

August 6, 2014 at 12:14 pm

Businesses in Northern Ireland appear to be hard at work this summer creating the economic recovery, certainly looking at the significant growth of business advice dispensed by nibusinessinfo.co.uk.


Last month our customers set a year-to-date record for visits in June for the first time in the history of the site, and July’s traffic only narrowly missed setting another benchmark.


While just shy of June’s 190,000 customer visits, July’s 376,034 pageviews is the most content consumed in any month since nibusinessinfo.co.uk launched in 2006.

Positive signs of economic growth have been gathering in the last year, and Northern Ireland is continuing to punch above its weight in attracting foreign direct investment.

What gives the nibusinessinfo.co.uk team pause for thought is how far June and July 2014 sit outside our historic trend. Each year we experience a ‘summer dip‘, best expressed by comparing visits to the site in June and July (our quiet months) against the preceding January to March average. As the graph below shows, 12 out of 14 summer months since the site began have been below this average; this June and July outperformed Jan-Mar 2014 by an unprecedented 22-24 per cent.


Trending guidance on IT investment and trading online, worries about overtrading and a how to create a successful marketing strategy, all point to a increasingly positive outlook among our customers. For more detail and insight you can download the nibusinessinfo.co.uk Performance Report July 2014 (PDF, 396K).

The nibusinessinfo.co.uk site continues to respond to businesses’ needs with new and relevant content. We’re working with our partners across government, the third sector and local businesses on some exciting video case studies and a series of business support guides to be released as we move into the autumn period.

You can look back at previous nibusinessinfo.co.uk performance reports, including the 2013-14 Annual Performance Report on our site performance page.

Jetting off? Not quite yet..

July 2, 2014 at 11:25 am

We’ve been enjoying some excellent weather in Northern Ireland recently – just typical when many are flying away to ‘the sun’. Despite holidays being on many people’s minds, the nibusinessinfo.co.uk team hasn’t seen much evidence of business activity slowing this June.


Style, substance and lots of visits

June 5, 2014 at 4:04 pm

We’re dashing through a new financial year on nibusinessinfo.co.uk (is it really June already?) and we’re already tracking another big increase in customer visits compared to last year. Over 170,000 visits represents an 86% leap from May last year, and over a third of a million pages consumed is a 66% annual increase.


Reaching new heights in 2013-14

May 22, 2014 at 5:39 pm

The nibusinessinfo.co.uk site set its best ever annual performance in 2013-14 recording over 1.35 million visits. Over 3 million pages of content were consumed during the year by our customers.


Both of our main corporate targets (visits and registrations) were hit, with almost 5,000 people signing up to our monthly email newsletter during the last year.


The most popular topic for nibusinessinfo.co.uk customers was Employment & skills, reflected in 5 of the top 10 guides in 2013-14 coming from this theme:

For more detailed information on how nibusinessinfo.co.uk performed during 2013-14 you can download the full report (PDF, 304k).

Forgotten month, memorable performance

April 4, 2014 at 9:22 am

Poor March. When you run reporting on a financial year basis, March often gets lost in the rush to produce annual figures. But nibusinessinfo.co.uk customers have decided to make March an unforgettable month by arriving in record numbers.

Fully 18,000 more visits were recorded in March than in either January or February. Another key milestone was reached during March when we passed our target for registrations.


March 2014 is also the month we say goodbye to the current monthly report format. Gone but not forgotten, and echoes will be seen in the replacement format due from April. We’ll also be releasing a full 2013-14 Performance Report in due course, to summarise a great year for nibusinessinfo.co.uk and local business activity.

For more detailed information on how nibusinessinfo.co.uk performed during March 2014 you can download the full report from our performance dashboards page.

Sprint for the line

March 6, 2014 at 3:35 pm

The January to March home straight is typically nibusinessinfo.co.uk’s busiest time of the financial year for dispensing business advice. Having already topped 1 million visits in 2013-14 to date, our customers are providing a Mo Farah-like kick as we approach the finish line.


February’s performance essentially matched January’s, despite having 3 less days in the month. Visits were marginally down (yet still an impressive 106% up on the same month in 2013) but visitors and return visits both increased from January. Another pace-setting month saw 551 people registering for our monthly newsletter, edging ourselves in front of the year-end target.


As we said last month, this is the time of the year for new records, and after breaking 6,000 visits in a single day in January, we set another personal best with 7,000 visits on Tuesday 25th February.

For more detailed information on how nibusinessinfo.co.uk performed during February 2014 you can download the full report from our performance dashboards page.

Low tide to high tide

February 6, 2014 at 2:47 pm

Websites have natural ebbs and flows in visitor numbers, and nibusinessinfo.co.uk’s transition from December to January sees the lowest and highest tides of the year. Consistent growth between September and March takes a traditional dip over the festive period (surprisingly shallow this year) before we experience a strong surge in January as our visitors flood back to work.

Visitor records for the financial year have been broken in 6 out of 8 Januarys since nibusinessinfo.co.uk was launched. This January saw almost 150,000 visitors to nibusinessinfo.co.uk: