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nibusinessinfo.co.uk April 2016 performance

May 12, 2016 at 6:39 pm

Over 350,000 nibusinessinfo.co.uk customers accessed business guidance on the site in April 2016, a 12% increase on the same month last year. Just under 600,000 pages were accessed in April, marking a strong start to the new financial year and a new site design for nibusinessinfo.co.uk.

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The first month of the new financial year saw the launch of a new look nibusinessinfo.co.uk site. A mobile-responsive site architecture now serves the same great business guidance with a simplified and refreshed look and feel. We’ll be developing more sections of the site over the coming months in partnership with our stakeholders.

Download the nibusinessinfo.co.uk April 2016 Performance Report (PDF, 350K).

nibusinessinfo.co.uk Annual Performance Report 2015-16

April 14, 2016 at 4:02 pm

The nibusinessinfo.co.uk website attracted over 3.8 million visits in 2015-16 with more than 6.8 million pages of practical business advice consumed.

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This year over 5,700 customers registered for our email newsletter service while more than 30,000 people in total now follow us across our five social media channels.

Our Sample IT policies, disclaimers and notices topped the list of most popular content in 2015-16:

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Download the nibusinessinfo.co.uk 2015-16 annual performance report (PDF, 130K).

You can look back at previous nibusinessinfo.co.uk annual, half-year  and monthly prformance reports on our site performance page.

nibusinessinfo.co.uk February 2016 performance

March 10, 2016 at 5:24 pm

nibusinessinfo.co.uk customers were a busy bunch in February making over 350,000 visits to the site, a 25% increase on the same month last year.

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Over 600,000 pages of content were consumed – not just text guides, but video content which is beginning to play a more prominent role on nibusinessinfo.co.uk. The Facebook for business video guide launched in January broke our viewing records on YouTube during February, also ranking as the top post on LinkedIn.

Download the nibusinessinfo.co.uk February 2016 Performance Report (PDF, 350K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.

nibusinessinfo.co.uk January 2016 performance

February 11, 2016 at 5:40 pm

nibusinesssinfo.co.uk customers started 2016 by knuckling down to business, registering over 300,000 visits and over half a million pages of business guidance consumed. With the Self Assessment deadline at the end of January and the end of the financial year fast approaching, Tax, payroll and company information guidance was trending strongly this month across all channels.

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We launched two new IT guides to help businesses deal with the high-profile and ever-present threats of online crime, Cyber security for business and Protect your business online. Our new video How to use Facebook for business was added to our Social media for business guide and offers hints and tips on maximising your online presence to boost your business.

Download the nibusinessinfo.co.uk January 2016 Performance Report (PDF, 271K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.

nibusinessinfo.co.uk December 2015 performance

January 7, 2016 at 5:34 pm

nibusinessinfo.co.uk customers enjoyed some time away from day-to-day business concerns over the Christmas break, but over a quarter of a million visits to the site were still recorded in December, an 11% increase on the previous year.

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Trending guidance naturally included bank and public holiday dates, Christmas party guidance for employers and also practical advice on importing and exporting packages.

Download the nibusinessinfo.co.uk December 2015 Performance Report (PDF, 554K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.

 

Google breakfast briefing – tools and insights

December 8, 2015 at 10:11 am

I was recently part of a group that headed on an Invest NI and CIM organised trip to Dublin to visit Google, Microsoft and Investec. The trip was the final part of the Invest NI Export Sales and Marketing academy.

After some much needed coffee and bacon rolls the bus left Belfast at 5.10am sharp. The first stop was The Foundry at Google and this blog pulls together a summary of the tools and insights that were covered by Sarah O’Neill, Sales Manager with Google Ireland.

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nibusinessinfo.co.uk November 2015 performance

December 2, 2015 at 5:08 pm

Over 350,000 nibusinessinfo.co.uk customer visits were recorded in November 2015, a single month record for the site. For the second month in a row over 600,000 pages of business advice were consumed. The biggest launch of new content in November was a guide to support for starting or growing a business in the food and drink sector, which topped the trending chart and was the most popular item on our monthly email to registered customers.

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The launch of the OpenDataNI portal was another important story this month, and the nibusinessinfo.co.uk team also covered the Chancellor’s  Spending Review and Autumn Statement and its implications for local businesses. The top trending content in November was top tips on managing absence and sickness (as winter starts to take its toll). This was also popular on Facebook where along with Twitter, LinkedIn, Google+ and YouTube subscribers, our social media audience creeps towards the 30,000 mark.

Changes to the Google+ platform means the nibusinessinfo.co.uk has been trialling new ways to reach customers, including a new collection of Top tips for Northern Ireland businesses.

Download the nibusinessinfo.co.uk November 2015 Performance Report (PDF, 366K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.

nibusinessinfo.co.uk October 2015 performance

November 4, 2015 at 11:54 am

This October the nibusinessinfo.co.uk site recorded just shy of 350,000 customer visits, our second best monthly total ever. Over 600,000 pages of business guidance were consumed in a busy month for local businesses and the team. The October call for Innovation Vouchers applications was promoted heavily across our marketing channels, while National Minimum Wage rates changes brought customers to the site for practical advice.

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