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nibusinessinfo.co.uk January 2016 performance

February 11, 2016 at 5:40 pm

nibusinesssinfo.co.uk customers started 2016 by knuckling down to business, registering over 300,000 visits and over half a million pages of business guidance consumed. With the Self Assessment deadline at the end of January and the end of the financial year fast approaching, Tax, payroll and company information guidance was trending strongly this month across all channels.


We launched two new IT guides to help businesses deal with the high-profile and ever-present threats of online crime, Cyber security for business and Protect your business online. Our new video How to use Facebook for business was added to our Social media for business guide and offers hints and tips on maximising your online presence to boost your business.

Download the nibusinessinfo.co.uk January 2016 Performance Report (PDF, 271K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.

nibusinessinfo.co.uk December 2015 performance

January 7, 2016 at 5:34 pm

nibusinessinfo.co.uk customers enjoyed some time away from day-to-day business concerns over the Christmas break, but over a quarter of a million visits to the site were still recorded in December, an 11% increase on the previous year.


Trending guidance naturally included bank and public holiday dates, Christmas party guidance for employers and also practical advice on importing and exporting packages.

Download the nibusinessinfo.co.uk December 2015 Performance Report (PDF, 554K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.


Google breakfast briefing – tools and insights

December 8, 2015 at 10:11 am

I was recently part of a group that headed on an Invest NI and CIM organised trip to Dublin to visit Google, Microsoft and Investec. The trip was the final part of the Invest NI Export Sales and Marketing academy.

After some much needed coffee and bacon rolls the bus left Belfast at 5.10am sharp. The first stop was The Foundry at Google and this blog pulls together a summary of the tools and insights that were covered by Sarah O’Neill, Sales Manager with Google Ireland.

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nibusinessinfo.co.uk November 2015 performance

December 2, 2015 at 5:08 pm

Over 350,000 nibusinessinfo.co.uk customer visits were recorded in November 2015, a single month record for the site. For the second month in a row over 600,000 pages of business advice were consumed. The biggest launch of new content in November was a guide to support for starting or growing a business in the food and drink sector, which topped the trending chart and was the most popular item on our monthly email to registered customers.


The launch of the OpenDataNI portal was another important story this month, and the nibusinessinfo.co.uk team also covered the Chancellor’s  Spending Review and Autumn Statement and its implications for local businesses. The top trending content in November was top tips on managing absence and sickness (as winter starts to take its toll). This was also popular on Facebook where along with Twitter, LinkedIn, Google+ and YouTube subscribers, our social media audience creeps towards the 30,000 mark.

Changes to the Google+ platform means the nibusinessinfo.co.uk has been trialling new ways to reach customers, including a new collection of Top tips for Northern Ireland businesses.

Download the nibusinessinfo.co.uk November 2015 Performance Report (PDF, 366K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as Annual and Half-year Performance Reports on our site performance page.

nibusinessinfo.co.uk October 2015 performance

November 4, 2015 at 11:54 am

This October the nibusinessinfo.co.uk site recorded just shy of 350,000 customer visits, our second best monthly total ever. Over 600,000 pages of business guidance were consumed in a busy month for local businesses and the team. The October call for Innovation Vouchers applications was promoted heavily across our marketing channels, while National Minimum Wage rates changes brought customers to the site for practical advice.


nibusinessinfo.co.uk 2015-16 half year performance

October 28, 2015 at 12:10 pm

The nibusinessinfo.co.uk website recorded 1.8m visits in the first six months of 2015-16 – the equivalent of every person in Northern Ireland accessing the site since April.


Over 3.2 million pages of content were consumed as practical guidance on Employment and skills continues to be the top requirement of local businesses. Both our registered user base and social media audiences grew by around 3,000 over the last six months.

Download the nibusinessinfo.co.uk 2015-16 half year performance report (PDF, 298K).

Digital DNA: information, inspiration, and motivation

October 19, 2015 at 12:26 pm

Digital DNA

Digital DNA’s business conference is just one of a series of events that aim to inspire local companies to grow through technology. My colleagues and I went along to learn the latest digital best practice we could use and share. The day kicked off with the 500 delegates working together to create music with plastic tubes. This was an experience I won’t forget that energised us for the day!

The workshops and key note speakers covered a wide range of topics, from security to mobile. We heard from up and coming start-ups like local company Publishd who launched at the event, and Sheduit from Malta who trialled their networking app.   Throughout the conference delegates were sharing their thoughts on twitter, causing the hashtag #digitaldna to trend in the number 1 spot. We learned a lot, but I’ll share a few highlights.


Twitter: the power of everyday

Jane White from Twitter emphasised the importance that everyday moments can have for brands of Twitter. You can’t wait for a “Super bowl moment” where you get one big surge in engagement. Instead, brands should focus on getting involved in those everyday conversations that happen around the morning commute, food, parenthood and DIY.

Long-term twitter campaigns that happen over 90 days or more drive twice the return-on-investment as short campaigns lasting less than 30 days.

Jane shared a case study example of how Tide, a washing-up liquid brand, got involved in eco-friendly and craft-making conversations. The brand shared videos of how you can reuse its empty packages to make new things. Tide shared content around this theme over long periods of time, while keeping its product at the forefront. Jane shared some interesting facts:

  • users unlock their phones an average of 150 times a day
  • 500 million tweets are sent everyday
  • 66 million tweets about food are sent every month


Building a web security army

Jeremiah Grossman, founder of WhiteHat Security, introduced himself as a “professional hacker”. This certainly got our attention, as did his lesson in how to hack an online auction site. Jeremiah explained his role in hacking websites to find their vulnerabilities before the “bad guys” do.

Threats to websites can come from:

  • hacktivists
  • organised crime
  • nation state
  • terrorists

We learned that the potential vulnerabilities to IT systems are now so varied that it takes a whole team of people to find them. This was the idea behind his company, which he founded when he realised he couldn’t tackle every kind of threat alone. Jeremiah also revealed that he believes web app security is 10 years behind website security and should become a big priority.


Search engine optimisation: where to focus your efforts

Barry Adams from Polematic Digital shared useful insights into his approach to SEO. His 3 pillars of SEO are:

  • technology
  • relevance
  • authority

Barry’s advised that 2 of the key ways to improve your website’s SEO are content marketing and link building.

An effective content marketing strategy can include regular blog posts and infographics that appeal to your audience at the right time. A good content strategy covers both the relevance and authority elements of the SEO mix. A content calendar can help you plan your strategy.

Link building is the most effective way to improve your website’s authority. This can be achieved by writing guest articles for relevant sites. Barry shared a case study of an outdoor clothing brand who achieved an increase in quality links by sending their products to fashion bloggers.

nibusinessinfo.co.uk September 2015 performance

October 8, 2015 at 4:56 pm

After a relatively quiet summer, nibusinessinfo.co.uk customers were back to business in a big way this September. Over 300,000 customers visited the site, consuming over half a million pages of guidance.


A busy month for changing legislation saw new guidance launched on the Consumer Rights Act and National Minimum Wage rates.

Download the nibusinessinfo.co.uk September 2015 Performance Report (PDF, 360k).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as the 2014-15 Annual Performance Report on our site performance page.