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nibusinessinfo.co.uk October 2015 performance

November 4, 2015 at 11:54 am

This October the nibusinessinfo.co.uk site recorded just shy of 350,000 customer visits, our second best monthly total ever. Over 600,000 pages of business guidance were consumed in a busy month for local businesses and the team. The October call for Innovation Vouchers applications was promoted heavily across our marketing channels, while National Minimum Wage rates changes brought customers to the site for practical advice.


nibusinessinfo.co.uk 2015-16 half year performance

October 28, 2015 at 12:10 pm

The nibusinessinfo.co.uk website recorded 1.8m visits in the first six months of 2015-16 – the equivalent of every person in Northern Ireland accessing the site since April.


Over 3.2 million pages of content were consumed as practical guidance on Employment and skills continues to be the top requirement of local businesses. Both our registered user base and social media audiences grew by around 3,000 over the last six months.

Download the nibusinessinfo.co.uk 2015-16 half year performance report (PDF, 298K).

Digital DNA: information, inspiration, and motivation

October 19, 2015 at 12:26 pm

Digital DNA

Digital DNA’s business conference is just one of a series of events that aim to inspire local companies to grow through technology. My colleagues and I went along to learn the latest digital best practice we could use and share. The day kicked off with the 500 delegates working together to create music with plastic tubes. This was an experience I won’t forget that energised us for the day!

The workshops and key note speakers covered a wide range of topics, from security to mobile. We heard from up and coming start-ups like local company Publishd who launched at the event, and Sheduit from Malta who trialled their networking app.   Throughout the conference delegates were sharing their thoughts on twitter, causing the hashtag #digitaldna to trend in the number 1 spot. We learned a lot, but I’ll share a few highlights.


Twitter: the power of everyday

Jane White from Twitter emphasised the importance that everyday moments can have for brands of Twitter. You can’t wait for a “Super bowl moment” where you get one big surge in engagement. Instead, brands should focus on getting involved in those everyday conversations that happen around the morning commute, food, parenthood and DIY.

Long-term twitter campaigns that happen over 90 days or more drive twice the return-on-investment as short campaigns lasting less than 30 days.

Jane shared a case study example of how Tide, a washing-up liquid brand, got involved in eco-friendly and craft-making conversations. The brand shared videos of how you can reuse its empty packages to make new things. Tide shared content around this theme over long periods of time, while keeping its product at the forefront. Jane shared some interesting facts:

  • users unlock their phones an average of 150 times a day
  • 500 million tweets are sent everyday
  • 66 million tweets about food are sent every month


Building a web security army

Jeremiah Grossman, founder of WhiteHat Security, introduced himself as a “professional hacker”. This certainly got our attention, as did his lesson in how to hack an online auction site. Jeremiah explained his role in hacking websites to find their vulnerabilities before the “bad guys” do.

Threats to websites can come from:

  • hacktivists
  • organised crime
  • nation state
  • terrorists

We learned that the potential vulnerabilities to IT systems are now so varied that it takes a whole team of people to find them. This was the idea behind his company, which he founded when he realised he couldn’t tackle every kind of threat alone. Jeremiah also revealed that he believes web app security is 10 years behind website security and should become a big priority.


Search engine optimisation: where to focus your efforts

Barry Adams from Polematic Digital shared useful insights into his approach to SEO. His 3 pillars of SEO are:

  • technology
  • relevance
  • authority

Barry’s advised that 2 of the key ways to improve your website’s SEO are content marketing and link building.

An effective content marketing strategy can include regular blog posts and infographics that appeal to your audience at the right time. A good content strategy covers both the relevance and authority elements of the SEO mix. A content calendar can help you plan your strategy.

Link building is the most effective way to improve your website’s authority. This can be achieved by writing guest articles for relevant sites. Barry shared a case study of an outdoor clothing brand who achieved an increase in quality links by sending their products to fashion bloggers.

nibusinessinfo.co.uk September 2015 performance

October 8, 2015 at 4:56 pm

After a relatively quiet summer, nibusinessinfo.co.uk customers were back to business in a big way this September. Over 300,000 customers visited the site, consuming over half a million pages of guidance.


A busy month for changing legislation saw new guidance launched on the Consumer Rights Act and National Minimum Wage rates.

Download the nibusinessinfo.co.uk September 2015 Performance Report (PDF, 360k).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as the 2014-15 Annual Performance Report on our site performance page.

nibusinessinfo.co.uk August 2015 performance

September 7, 2015 at 2:04 pm

There were almost half a million page views of nibusinessinfo.co.uk content during August 2015. Popular areas included the new ‘5 top tips for record-keeping.’ The demand for this specific guidance pushed customers to seek additional help through related content, including our downloadable record-keeping templates.

nibusinessinfo.co.uk August 2015 performance

nibusinessinfo.co.uk August 2015 performance

This month we also published new content in response to customer feedback. This included a section-by-section version of the Invest NI Employers’ Handbook. An update that aims to help Northern Ireland employers more quickly access the exact support they need, from one of the most heavily accessed areas of nibusinessinfo.co.uk. To assist Northern Ireland businesses realise their export potential we created new guides featuring five international markets – Australia, Brazil, China, the Netherlands and the USA.

For more detail download the nibusinessinfo.co.uk August performance report (PDF, 527K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as the 2014-15 Annual Performance Report on our site performance page.

nibusinessinfo.co.uk July 2015 performance

August 6, 2015 at 10:45 am

More than a quarter of a million customers visited the nibusinessinfo.co.uk website in July.


While many people enjoyed a sunny break last month, Northern Ireland businesses were busy digesting the Summer Budget, finding out about leadership and management support and trawling nibusinessinfo.co.uk’s international trade guidance – including a new tool to help businesses determine the right VAT rules when selling and buying goods and services internationally.


For more detail download the nibusinessinfo.co.uk July Performance Report (PDF, 340K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as the 2014-15 Annual Performance Report on our site performance page.

nibusinessinfo.co.uk June performance

July 8, 2015 at 8:51 am

Northern Ireland businesses are still clearly hard at work. June’s site visits experienced an expected seasonal dip with the arrival of summer, but figures have increased by 50 per cent upon June 2014. The type of content being viewed online highlights that the holiday season is in full swing – leave entitlement guidance proved popular with our customers.


June has been a busy month for new site content. The Employment & skills theme published two new guides – Managing employee bereavement (developed with the Labour Relations Agency) and Leadership and management support in Northern Ireland (developed with the Department for Employment and Learning). Other new content includes our popular top tips pages. These highlight advice on specific business themes and have generated increased site referrals via our social media channels. Facebook has driven over 1,300 link clicks – tips aimed at food sector businesses delivered 585 of these referrals. Referrals from Facebook in June were double that of May.


Download the full June 2015 performance report (PDF, 385K).

nibusinessinfo.co.uk May performance

June 4, 2015 at 8:21 am

nibusinessinfo.co.uk recorded another steady month for site visits and page views although there was a slight dip on the previous month that could be attributed to the two bank holidays in May. The new Social Enterprise Hub campaign site, developed in conjunction with the Northern Ireland Executive, was among the site’s top performing content alongside our advice factsheet on the Legal implications and best practice using social media.


Our Trade marks advice was updated. This revised guidance proved popular with our social media audience – this guidance drove 200 clicks via Facebook and 15 new followers to LinkedIn. There was a notable interest in the Regional Start Initiative registration page. Referrals from nibusinessinfo.co.uk to the sign-up service increased by 28 per cent more visits compared to last month.

For more detail and insight you can download the nibusinessinfo.co.uk May 2015 Performance Report (PDF, 306K).