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nibusinessinfo.co.uk Annual Report 2014-15

April 2, 2015 at 3:47 pm

2014-15 was another record-breaking year of growth for nibusinessinfo.co.uk as we welcomed customers over 2.9 million times!


By the end of March 2015 we were welcoming over 13,000 customers each weekday – that’s more than a sold-out Odyssey Arena using nibusinessinfo.co.uk on a typical business day!


More than 5.5 million pages of business advice and guidance were served to customers – that’s over 100 pieces of information dispensed every minute.

Just under 7,000 people registered for our email newsletter – that’s 19 registrations each day – which now reaches over 16,000 customers each month. Read the latest email newsletter here and sign-up to receive future newsletters here.

Our YouTube videos are watched 56 times every day, and our 3 main social media accounts (Twitter, Facebook and LinkedIn) now have over 20,000 followers.

Download the nibusinessinfo.co.uk Annual Performance Report 2014-15 (PDF, 186K).

Find all of our monthly and annual reports on the site performance page.

nibusinessinfo.co.uk February performance

March 5, 2015 at 10:36 am

Just 28 days in February coupled with major changes to content meant nibusinessinfo.co.uk customer visits fell short of January’s record high. HMRC’s planned shift to the GOV.UK platform required structural changes to the Tax, payroll and company information theme – work which has been ongoing since December. Search engines recognised this in the first week of February, and daily Taxes visits dropped by 75%. However, overall daily customer visits recovered to near record levels by the end of the month.


Still, over half a million pages of business advice were consumed in February as the team launched new guides on:

Our Facebook page passed the 10,000 likes milestone while our LinkedIn page has now attracted over 1,000 followers.

For more detail and insight you can download the nibusinessinfo.co.uk Performance Report February 2015 (PDF, 378K).

You can look back at previous nibusinessinfo.co.uk monthly performance reports, as well as the 2013-14 Annual Performance Report on our site performance page.

nibusinessinfo.co.uk January Performance

February 4, 2015 at 2:53 pm

A new year brought new customers to nibusinessinfo.co.uk as we broke past 300,000 visits in a month for the first time and passed the 2 million total visits mark just 10 months into 2014-15. Over 600,000 pages of business advice were consumed in January.


nibusinessinfo.co.uk customer survey 2014-15

February 4, 2015 at 2:42 pm

nibusinessinfo.co.uk aims to provide the best service to those wanting to start, maintain or grow a business in Northern Ireland. Seeking our customers’ opinion is an important part of shaping and improving the site to meet those needs today and in the future. The results of our second annual survey shows increased customer satisfaction to match our growing audience.


Whistleblowing – the law and the future in NI

January 19, 2015 at 3:09 pm

As part of my role as Web Content Editor of the nibusinessinfo.co.uk website, I manage the Employment and skills theme.

I’m responsible for keeping a broad range of employment-related advice and guidance for employers accurate and up-to-date.

I recently attended a free one-hour briefing on Whistleblowing: the law and the future, held by the Labour Relations Agency in Belfast.

nibusinessinfo.co.uk December performance

January 8, 2015 at 3:05 pm

The Christmas break typically means a quieter month for nibusinessinfo.co.uk and this year was no exception. However almost a quarter of a million customers still accessed business advice in December – an increase of 124% since December 2013.


November performance

December 4, 2014 at 12:19 pm

nibusinessinfo.co.uk’s performance in November was almost identical to October, for the second year in a row. We’re encouraged to see Grow your business content trending and the Sales and marketing share of customer visits rose to 10%. Over a quarter of a million customers consumed over half a million pages of business advice last month.


October performance

November 5, 2014 at 11:49 am

October was clearly a busy month for businesses in Northern Ireland. Our customers consumed over half a million pages of business advice in a calendar month for the first time, and in just seven months we’ve surpassed the 1.3 million customer visits achieved in 2013-14.